Client site:
www.AGGRestaurants.com

Overview:
Set Now Solutions developed a public web presence for Apple Gold Group that enables community organizations to sponsor charitable fundraising events.

Features:
Website graphic design
Website content management system
Real-time fundraiser event request calendar
Dynamic printable event promotional material
Full-featured intranet / extranet

Website Return on Investment:
Connects Apple Gold to their customers and communities, and raises awareness of charitable endeavors
Online fundraising management tools are saving hundreds of manpower-hours previously required to manage events at multiple locations
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Apple Gold Group's online charitable fundraising tools

Apple Gold Group's online charitable fundraising tools

Apple Gold owns and runs over 70 Applebee's restaurant locations in North Carolina, Arkansas and Oklahoma. With over 1400 miles of territory to cover, the Apple Gold Group looked to the Internet to build immediacy and efficiency, for sharing resources and information with their restaurants, and to better connect and make a charitable difference in the neighborhoods they serve.

Set Now Solutions was selected to first build their company extranet, based on Set Now's experience with helping other organizations manage multiple locations through online technology. Apple Gold's extranet gives each restaurant location access to personalized data, and serves as a backbone of information coming from Apple Gold Group's corporate headquarters, located in Raleigh, NC, and also by correspondence from their restaurant locations' customers.


www.AGGRestaurants.com

When Set Now created a new public web site for Apple Gold, they were able to easily tie into the online extranet tools they had already built. Apple Gold staff is able to control their public web site content and to manage public correspondence submissions, including customer feedback.

While this system is very similar to the site that was built for The Rose Group, one of Set Now Solution's primary goals was to build efficiencies in the way Apple Gold maintains and processes public charity requests. One of the most requested charitable opportunity Apple Gold offers is called "Flapjack Fundraisers".

A Flapjack Fundraiser event allows organizations to raise funds by selling tickets to a pancake breakfast, hosted at their local Applebee's restaurant. The program is very popular, and the Apple Gold Group's Applebee's staff manages dozens of these events each weekend. The logistics of managing events at so many different locations has many steps, and Set Now's online public tools and extranet administrative capabilities have made the process run smoothly.

Using Internet delivery and a dedicated web server and database as its backbone, Apple Gold's Flapjack Fundraiser system:

  • Accepts online requests and screens the database for available dates and locations
  • Enables the person making the request to see how their flyers and tickets will look in real-time.
  • Sends email notifications to stores and management that there are requests pending their approval and the events occurring that week at their store.
  • Upon Apple Gold approval, the system sends an email confirmation to the requesting organization with links to print customized tickets to their event and to print publicity flyers

Once the event has taken place, the restaurant staff easily enters the financial results of the event to close it out. All of the historic data is stored in a searchable database so Apple Gold can easily create reports of their charitable efforts by individual location, region or time period.

Flapjack Fundraiser events are just part of greater efforts Apple Gold makes to help make their neighborhoods a better place, and to raise funds to help organizations and charitable causes that make a difference. To see an up-to-the-minute running tally of the annual funds that have been raised for charitable causes, please visit their web site at www.AGGRestaurants.com.

Apple Gold Group has been a Set Now client since 2008.

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