Amper.com is the web site that serves as the electronic hub for one of the largest accounting firms serving NJ, NY and PA. Amper's areas of expertise span a wide range of business specialties, and their client-based business model's success relies on generating referrals for new business. Amper has a strong print marketing and broadcast media presence and, in 2002, they turned to Set Now Solutions to build their web site.

In a highly competitive marketplace it is imperative for companies to place well in the search engines. When a non-profit organization needs an accountant for their individual needs, they Google (or Yahoo, or Bing) to find a provider. A top-of-the-first-page search engine result goes a long way to establishing credibility, and it's those listing results that get the prospective phone call that can turn into a long mutually beneficial business relationship.

Amper.com touts strong search engine results in each of the business sectors that they have targeted for growth. By diligently monitoring the source of their new business inquiries, they have proof positive that their web site has generated a large dollar sum of business. And that equals "SNS-ROI" (Set Now Solutions Return On Investment)!

Amper's climb to the top of the search engines was not an easy task, especially in a highly skilled and saturated metropolitan market. And once you're there, it's a lot of hard work keeping your place. A large part of the success can be attributed to Set Now Solutions' 'natural search engine optimization' services.

Natural search engine optimization is a combination of many ever-changing principles, and works on the theory that search engines will promote a web site listing to the top of their ratings based on the usefulness and popularity of the page content. Set Now regularly works with Amper's marketing team members to earn and retain their search engine placement, and here are some optimization practices that can produce results:

• Search engines love content; especially content that changes on a regular basis.
• Content should be relevant to the topics and key words in which you are trying to increase your search placement.
• Web site content should be HTML text, which is highly visible to search engines. (Some site technology can't be read by search spiders, like Flash. If you have a site that's entirely Flash-driven, consider an HTML-only site that runs in parallel or an animation technology that still provides visible text to the search engines.)
• Offer value! Helpful and relevant article on your web site are an intrinsic part of doing business, and any web presence these days should offer value to its guests. Search engines recognize this, and will reward you for posting excellent content with an excellent search engine placement.
• Use titles, descriptions and opening text that will encourage a search engine user to click on your link. Remember - even if you get on the first page of the search results, you haven't closed the deal if they don't click your listing!

Amper has been a Set Now client since 2001.