case studies: The Rose Group

The Rose Group is a restaurant management company for many Applebee’s Neighborhood Grill & Bar, Johnny Carino’s Country Italian and Roy Rogers locations throughout the Northeast. They needed a web site the promoted and supported the Rose Group as well as a site that promotes their restaurant locations.

Solution: The new public web site has information about The Rose Group and their Applebee’s Neighborhood Grill & Bar and Carino’s Country Italian locations. Site visitors can view menus, use a restaurant locator, submit a customer feedback form, join the mailing list, and get more information on gift cards.

There is an employees section of the web site that is accessible through a user name and password. They can obtain:

• Events Calendar
• Special News
• Company Event Photos
• Human Resources materials such as handbooks, manuals, posters, name tags, applications claim/accident forms, and various tax forms
• Marketing Materials
• IT Resources such as emergency procedures
• Operations Resources such as ordering supplies and obtaining Guest Relations Template letters
• Accounting Supplies order form
• Payroll forms
• Downloadable training materials

Executives sign in to the same system and see more information specific for them such as expense forms and procedures.

The Rose Group has an administrative area where a main administrator can add, modify and delete users from the employee only section of the web site. They can also:

• Manage Special News Articles
• Manage Employee Surveys
• Create Reports (E.g. employee web site usage)