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EWING, NJ — April 22, 2003 — For the American Red Cross of Central New Jersey, the events taking place half-way around the world are affecting the local community. Civilians need guidelines when the homeland terrorism threat is “high,” local families of military personnel need support in communicating with and dealing without their loved ones, and the Red Cross’ need to streamline their channels of communication to make information immediate and accessible is paramount.

Their year-round responsibilities are no less vigilant. They protect local communities by teaching people to prevent, prepare for and respond to emergencies. Providing disaster preparedness education, first aid / CPR courses and weather safety tips are just some of the ways that the Red Cross serves community residents. In order to meet all of their goals more effectively, the Red Cross developed an Internet strategy with Ewing-based web developer Set Now Solutions (www.setnow.com).

“The ideal web solution needed to be easy to update for immediacy, well organized to efficiently deliver the appropriate content to a broad audience, and economically executed to respect the contribution-driven nature of the organization”, explains Michael Miller, Creative Director at Set Now. “The new site represents a wealth of information, merging years of health and safety research and articles with the latest news and world events. Safety course registration, as well as contributions, can now be processed online, improving ease and reducing internal labor costs.”

The Red Cross’ decision to fortify their efforts by using the Internet is further justified by the high number of internet-connected homes in central New Jersey and the ability to reach the community 24/7. Candie Hayes, Director of Communications & Development for Red Cross of Central NJ, envisions the site to be a trusted resource of relevant and timely safety information.

“We encourage our guests to visit our site frequently for safety information relative to their communities, including weather alerts, weather safety tips and fire prevention. From a single site, a person can read recent news articles, register for health and safety courses, find out what’s happening in their own community, and learn how they can get involved by volunteering, giving blood, or making contributions.”

Please show your support and learn more about enhancing the quality and safety of your community by visiting the American Red Cross of Central New Jersey’s web site at www.njredcross.org.

Set Now Solutions (www.setnow.com) is a full service Internet production company that provides creative E-business solutions and resources, with an emphasis on strategy, branding and Internet technology, to companies ranging from small consultancies to national non-profit organizations. For additional information, or to sign up for their free web development newsletter, the BUZZ, visit their web site at www.setnow.com, or call (609) 406-1665.