Marketing Roundtable

Date: September 21, 2004

Time: 8:15 am sharp - 9:45 am

Location: The Mercadien Group, 3625 Quakerbridge Road, Hamilton, NJ 08619 tel: 609-689-9700 directions: http://www.mercadien.com/directions.htm

Cost: Free to members. Non-members must pay $10 and may attend once. Coffee and tea will be provided.

Topic: Experience Marketing: Using the five senses to create an "experience" for your customer

Experience marketing focuses on the experiences of customers using the five senses. Learn how to create experiences for your customers through sensory and lifestyle and social identity campaigns. Ever notice how some stores have a certain "smell" to them? How you can recognize a Harley-Davidson motorcycle from just hearing the engine? This is experience marketing in practice.

Use "Sense," "Feel," "Think," "Act," and "Relate" to connect to your customers, and more importantly, have your customers feel a connection to your company.

Registration: Register by contacting Stephanie Sharp of Sharp Designs at 609-392-8724 or via email at stefs@sharpdes.com by Friday, September 17th.

Monthly Marketing Roundtables are a valued added program for members of NJAWBO Mercer. These give and take sessions cover a wide spectrum of business marketing issues. The public may attend one session only before becoming a member of the Chapter.