Breakfast Meeting

Wednesday, September 24, 2003 - 8:00 to 9:30 AM

Location: Americana Diner on Route 130 in East Windsor
MapQuest Directions

Topic: Developing and Using a Mailing List

Cost: The only cost is the cost of your breakfast.

Coordinators: Liz Scafa (609-844-7920) elizabeth.Scafa@morganstanley.com and Linda Principe (609-799-6529) LPILinda@aol.com.

Register by contacting one of the coordinators listed above no later than Monday September 22.

July Breakfast Meeting Summary

The second Mercer Chapter Breakfast Meeting was well attended. The topic “Developing a Thank You Program” stimulated ideas for all to take advantage of. The subject was divided into two major sections: 1) Thanking clients and acquaintances for their referrals and 2) Getting more referrals.

All participants agreed that a “thank you” could be in the form of a letter, phone call or physical gift. Regardless of the form, all gifts should be timely and relevant to the individual receiving them. In addition, the cost of a gift given to someone may be limited by certain professions, like the legal field.

As for getting more referrals, the group in attendance generally finds it difficult to ask for referrals. Many of the participants grow their business through word of mouth, so it is especially important to make sure your clients and acquaintances know that! Keep in touch with clients through phone calls, newsletters, face-to-face meetings, etc. Instead of asking outright for referrals, one suggestion was to ask respected clients/acquaintances for their “advice” to meet more people like themselves or people in their particular industry, neighborhood, etc. Most people welcome the opportunity to help others, especially when the request comes in a non-threatening and genuine manner.