Marketing Roundtable

October Marketing Roundtable

Date: Tuesday, October 7, 2003

Time: 8:15 am sharp - 9:45 am

Location: Office of Schragger & Schragger

Address: 2850 Route One North, Lawrenceville, NJ

Office Phone: 609-434-0090

Cost: No Cost for members; $10 for non-members who may attend once.

Topic: Our House/Their House: How to Get Potential Customers to Listen

Once you're in front of the prospect, what's the first step to a sale? Getting the potential customer to hear what you have to say. This interactive workshop will introduce you to the concept of staying in the customer's world in order to advance the sale and give you the tools to apply the concept to your next sales conversation. We'll be discussing:

• Going beyond features and benefits
• "Our House/Their House:" the art of staying in your customer's world
• Thinking about your product/service in the customer's terms
• Questions that lead the conversation where you want it to go.

Registration: RSVP TO ARLENE SCHRAGGER BY PHONE 609-882-4586 OR EMAIL arlene@adspublicrelations.com BY FRIDAY, OCTOBER 3rd.

November Marketing Roundtable

Date: Tuesday, November 18, 2003

Time: 8:15 am sharp - 9:45 am

Cost: No Cost for members; $10 for non-members who may attend once.

Topic: Productivity Tools - Which Ones Are For You?

PDAs, Calendars, Day Timers, Contact Management software... Which one of these productivity tools is for you? Which ones can help you with your marketing efforts? Find out the pluses, minuses and trade-offs as Grazina Crisman of The Productivity Shoppe reviews your options and provides an overview of today's trends and choices in this ever expanding area. More details coming in the next newsletter.

Monthly Marketing Roundtables are a valued added program for members of NJAWBO Mercer. These give and take sessions cover a wide spectrum of business marketing issues. The public may attend one session only before becoming a member of the Chapter.