November Dinner Meeting

SPECIAL DOUBLE VALUE NETWORKING
JOINT MEETING MERCER and MIDDLESEX CHAPTER

Date: Thursday, November 13th, 2003

Time: 6:00pm Networking, Dinner and Presentation

Location: Harrison Conference Center at Merrill Lynch, 900 Scudders Mill Road Plainsboro, NJ (use entrance at 3rd traffic light off US Rt.1)

Directions: Merrill Lynch Conference and Training Center

Sponsored By: MarketReach Inc.

Topic: How To Leverage the Media: The Nuts and Bolts of News and "Free Press"

This informative, fast-paced, entertaining and interactive presentation is designed for business owners who want to increase their visibility and presence in the news media. Participants will learn countless inside news industry secrets that will help them to successfully write and pitch their stories. They will be given insight into how reporters and editors decide what is newsworthy. The workshop will focus on topics such as 7 ways to get "free press", 6 ways to write outstanding press releases, 3 common pitfalls of writers, the # 1 complaint of editors and reporters, proven methods for developing relationships with the media and the importance of crafting a strong message and image.

Presenter: Susan Young is the president of her own media relations company. The 3-year-old company is based in East Brunswick and helps businesses and non-profits to make news by getting press coverage in print, radio and TV news. They specialize in creating exclusive media projects and public awareness/education campaigns. Susan is also a frequent speaker and trainer on topics including "free press" and communicating with confidence. Susan has spent her 20-year career in broadcast news and communications in the New Jersey/New York media market. She was an award-winning radio news director, reporter, writer and on-air anchor for ten years. She also served as Deputy Director of Governor Christie Whitman's Office of Radio & Television in Trenton. In addition, Susan has experience in the non-profit sector, and in sales and marketing.

She has been featured on News 12 New Jersey and in the business section of The Star Ledger. She has also been profiled in articles published in Business News New Jersey, The Home News Tribune and US 1.

Cost: Pre-registered - $30 for members, $35 for non-members. Not pre-registered: $35 for members and non-members. Non-members may attend with member at member cost. Payment at the event. Walk-ins are limited due to space.

Register: Email rsvpmercerdinner@yahoo.com by noon on Monday, October 6th or RSVP to Mercer Chapter Hotline 609-924-7975. All registrations received after this time will be charged the "at the door" price.

Cancellation Policy: If you are unable to attend for any reason, contact the chapter by email at rsvpmercerdinner@yahoo.com or by fax at 609-584-6389. Cancellations received within 48 hours of the event will be billed the full registration fee. Substitutions may be made by email any time prior to the event.

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