Marketing Roundtable

Date: Tuesday, May 16, 2006

Time : 8:15 am sharp - 9:45 am

Location : The Mercadien Group, 3625 Quakerbridge Road, Hamilton, NJ 08619 tel: 609-689-9700

Directions : http://www.mercadien.com/directions.htm

Cost : Free to members. Non-members must pay $10 and may attend once. Coffee and tea will be provided.

Facilitator : Stephanie Sharp of Sharp Designs

Topic : Your Unique Selling Proposition (USP) and Value Proposition

Description : Your USP is what differentiates your product from your competition's product or service, what is unique about your business. But in today's business environment that is not enough. More customers are asking how you will add value for them. That's where a value proposition comes in. It is a concise statement of your product or service’s benefit/cost relationship. Come to the May Marketing Roundtable to learn what each of these propositions are, how to craft one, and how it can help you sell to your prospects.

Registration : Register by contacting Stephanie Sharp of Sharp Designs at 609-392-8724 or via email at stefs@sharpdes.com by Friday, May 12th.

On June 20th, the marketing roundtable will be replaced by the Business Building Forum. This forum is for members only and the topic is "Do You Want To Build Your Business in 2006". Click here for more information.

Watch for announcements!

Monthly Marketing Roundtables are a valued added program for members of NJAWBO Mercer. These give and take sessions cover a wide spectrum of business marketing issues. The public may attend one session only before becoming a member of the Chapter.