Marketing Roundtable

May Marketing Roundtable

Date: Tuesday, May 18, 2004

Time: 8:15 am sharp - 9:45 am

Location: Offices of Schragger & Schragger, 2850 Route One North, Lawrenceville, NJ, Phone 609-434-0090

Cost: Free to members. Non-members must pay $10 and may attend once. Coffee and tea will be provided.

Topic: Targeting a New Niche- Uncovering and Tapping into New Marketplaces

Niche marketing can be extremely cost-effective. For instance, imagine you offer a product or service that's just right for a select demographic or ethnic group in your area, such as Hispanics or Asians. You could advertise on ethnic radio stations, which have considerably lower rates than stations that program for broader audiences. So your marketing budget would go a lot further, allowing you to advertise with greater frequency or to use a more comprehensive media mix. At this roundtable discussion, we will brainstorm ideas within untapped niches based on our services and offerings that we may not have previously thought about.

Facilitator: Amanda Puppo, President of MarketReach, Inc. in Hightstown.

Registration: Please register by contacting Arlene Schragger at 609-882-4586 or via email at arlene@adspublicrelations.com by May 10th. PLEASE INCLUDE A BRIEF DESCRIPTION OF ALL YOUR SERVICES/PRODUCTS AND WHO YOU TARGET SO WE CAN EMAIL THIS LIST TO ALL ATTENDEES AND HAVE IT AVAILABLE TO US AT THE MEETING.

Monthly Marketing Roundtables are a valued added program for members of NJAWBO Mercer. These give and take sessions cover a wide spectrum of business marketing issues. The public may attend one session only before becoming a member of the Chapter.