Marketing Roundtable

Date : Tuesday, March 15, 2005

Time : 8:15 am sharp - 9:45 am

Location : The Mercadien Group, 3625 Quakerbridge Road, Hamilton, NJ 08619 tel: 609-689-9700

Directions : http://www.mercadien.com/directions.htm

Cost : Free to members. Non-members must pay $10 and may attend once. Coffee and tea will be provided.

Topic : "Writing For Results"

Speaker : Roger A. Shapiro

There is a way to write right. There is a way to write to achieve your objectives. In this presentation, Roger Shapiro gives you the insight you need to help improve any marketing tools you’re writing. Whether you’re developing ads, brochures, direct mail or other communications, you should only measure your success by the results your work generates. In this program, you’ll get an overview of writing concepts and specific tips you can use right away. You’ll discover ways to write right. As you adopt these tips, your material will be more impactful, more motivational and more effective. The end result will be measurable increases in your sales, prospects and brand awareness.

Roger Shapiro is the president/creative director of Mitchell Rose, a Lawrenceville, NJ, communications consultancy. The full-service marketing communication firm uses his results-based approach to writing to help clients generate leads, build brand loyalty, sell more and motivate and inspire employees. A copywriter for more than 20 years, his first book, Write Right, will be published by Author House this spring.

Registration: Register by contacting Stephanie Sharp of Sharp Designs at 609-392-8724 or via email at stefs@sharpdes.com by Friday, March 11th.

April 19 Marketing Roundtable

Speaker: Dolcey Chaplin
Topic: Getting Certified and Using Your Certification

Dolcey will explain how to get your business certified and how to use the certification to do business with the government and working with procurement departments.

Monthly Marketing Roundtables are a valued added program for members of NJAWBO Mercer. These give and take sessions cover a wide spectrum of business marketing issues. The public may attend one session only before becoming a member of the Chapter.