Marketing Roundtable

March Marketing Roundtable

Date: Tuesday, March 23, 2004

Time: 8:15 am sharp - 9:45 am

Location: Offices of Schragger & Schragger, 2850 Route One North, Lawrenceville, NJ, Phone 609-434-0090

Cost: No Cost for members; $10 for non-members who may attend once.

Topic: Seven Points of Contact-- a New Sales Approach for Today's Clients

Our own Kim Rowe of Agentive will be presenting. Sometimes the most difficult part of selling is getting to speak with the potential customer. Because of voice mail, email, protective receptionists and well-trained gatekeepers, it is nearly impossible to use the traditional cold-call approach of never leaving a message and of only speaking directly to the prospective client.

Kim will explore with us a new technique for reaching those well-insulated clients through 7 Points of Contact. We will learn how to develop a targeted series of contact messages that cut through the barriers and get real results. She will also introduce to you some tools for tracking your customer contact activities and turning cold calls into cold cash.

Registration: RSVP TO ARLENE SCHRAGGER BY PHONE 609-882-4586 OR EMAIL arlene@adspublicrelations.com BY FRIDAY, March 19th.

Monthly Marketing Roundtables are a valued added program for members of NJAWBO Mercer. These give and take sessions cover a wide spectrum of business marketing issues. The public may attend one session only before becoming a member of the Chapter.