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 June 2006 Issue

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     Marketing Roundtable
     Book Club Update
     Breakfast Meeting
     Member Open House

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  Featured Article
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Book Club Update

Over the past few years, the NJAWBO Business Book Club has met four times a year to discuss a business book over a brown-bag lunch, and has welcomed new members with opinions! It has been free and open to all NJAWBO Mercer members; non-members could attend one time before joining NJAWBO.

Because of the busy schedules of our members, it has been decided that the Book Club will be on hiatus for a year, and when it is reimplemented, we will need a Coordinator/Facilitator. Anyone interested in acting as the Coordinator/Facilitator should contact our Nominations Chair, Cathy Meshumar at cathy@clmproductions.net or P. 609-716-7357, F. 609-716-1624.

Previous Books We’ve Read

Secrets of Six-Figure Women
Barbara Stanny

Elizabeth I, CEO: Strategic Lessons from the Leader Who Built an Empire
Alan Axelrod

Lucky or Smart? : Secrets to an Entrepreneurial Life
Bo Peabody

Standing at the Crossroads: Next Steps for High-Achieving Women
Marian Ruderman and Patricia Ohlott

Secrets of Six-Figure Women
Barbara Stanny

The Power of Full Engagement
Jim Loehr and Tony Schwartz

Eveolution
by Faith Popcorn

Use What You’ve Got
by Barbara Corcoran

Getting Things Done
by David Allen

Seven Secrets of Successful Women: Success Strategies
by Donna Brooks and Lynn Brooks

Discover Your Sales Strengths: How the World’s Greatest Salespeople Develop Winning Careers
by Benson Smith and Tony Rutigliano

Bold Women, Big Ideas
by Kay Koplovitz

Positioning: The Battle for your Mind
By Al Reis & Jack Trout

How to Be a Rainmaker
By Jeffrey Fox

The E-Myth Revisited – Why Most Small Businesses Don’t Work and What to Do About It
By Michael Gerber

Radical Marketing
By Sam Hill and Glenn Rifkin

How to Say it for Women
By Phyllis Mindell

Selling the Invisible: A Field Guide to Modern Marketing
By Harry Beckwith

Reiventing Work: The Brand You 50
By Tom Peters

Who Moved My Cheese?
By Spencer Johnson

© Copyright 2002-2006 NJAWBO Mercer Chapter. All Rights Reserved.

Editor and Publisher:
Sarah Miller ~ Set Now Solutions
609-406-1665
smiller@setnow.com