Marketing Roundtable

January Marketing Roundtable

Date: Tuesday, January 20, 2004

Time: 8:15 am sharp - 9:45 am

Location: Offices of Schragger & Schragger, 2850 Route One North, Lawrenceville, NJ, Phone 609-434-0090

Cost: No Cost for members; $10 for non-members who may attend once.

Topic: Tools and Methods to Increase Revenue, Retain Customers and Gain a Competitive Advantage.

David Rosenthal, Executive Vice-President of Brivea, LLC, will describe how you, the small business owner, can use some of his company’s tools and methodologies to help meet the challenges of primary & original market research, new customers & markets, business & individual account strategy planning, knowledge management and speed, real time response.

You won’t want to miss this professional advice from David Rosenthal whose company, Brivea, helps clients make the most of every sales, marketing & cross selling opportunity; dramatically raise new customer acquisition and retention; and base their key business decisions on the most comprehensive, accurate and current market intelligence.

Registration: RSVP TO ARLENE SCHRAGGER BY PHONE 609-882-4586 OR EMAIL arlene@adspublicrelations.com BY MONDAY, JANUARY 19th.

February Marketing Roundtable

Date: Tuesday, February 17, 2004

Time: 8:15 am sharp - 9:45 am

Location: Offices of Schragger & Schragger, 2850 Route One North, Lawrenceville, NJ, Phone 609-434-0090

Cost: No Cost for members; $10 for non-members who may attend once.

Topic: Topic: Ways to Make Money, Not Save Money in a Down Economy.

Freddi Silverman, president of Strateg-e Public Relations in East Windsor, will explain why businesses should spend more money when the market gets tough in order to create "competitive fearfulness" in the hearts of the competition. She will give suggestions on how to save money in marketing, what's working and what isn't; talk about cost-effective PR tactics; and touch on relationship marketing as an important tool for small businesses. Freddi Silverman has been in the Advertising & Public Relations business for 24 years. Her advice will be priceless!

Registration: RSVP TO ARLENE SCHRAGGER BY PHONE 609-882-4586 OR EMAIL arlene@adspublicrelations.com BY MONDAY, FEBRUARY 16th.

Monthly Marketing Roundtables are a valued added program for members of NJAWBO Mercer. These give and take sessions cover a wide spectrum of business marketing issues. The public may attend one session only before becoming a member of the Chapter.