Marketing Roundtable

Date : Tuesday, February 15, 2005

Time : 8:15 am sharp - 9:45 am

Location : The Mercadien Group, 3625 Quakerbridge Road, Hamilton, NJ 08619 tel: 609-689-9700

Directions : http://www.mercadien.com/directions.htm

Cost : Free to members. Non-members must pay $10 and may attend once. Coffee and tea will be provided.

Topic : "Publicity vs. Advertising, the whys and wherefores"

Speaker : Arlene D. Schragger, ADS Public Relations

Everyone agrees that the use of both advertising and public relations is the most effective way to create awareness and promote you and your business. Few people, however, can distinguish between these two methods of marketing.

Our interactive discussion will give easy to understand examples of these two marketing strategies, talk about what type of business should use each one or both, and encourage questions and answers from the Roundtable participants concerning the mix.

Arlene D Schragger is the owner of ads Public Relations & Marketing, a seventeen year old firm which provides marketing plans, media buying plans, press release and article writing, newsletter and brochure creation, promotional materials and seminars, direct mail, display ads and networking tips for small to medium size, closely held businesses, professionals and consultants.

Registration: Register by contacting Stephanie Sharp of Sharp Designs at 609-392-8724 or via email at stefs@sharpdes.com by Friday, February 11th.

Monthly Marketing Roundtables are a valued added program for members of NJAWBO Mercer. These give and take sessions cover a wide spectrum of business marketing issues. The public may attend one session only before becoming a member of the Chapter.