April Dinner Meeting

Date: Thursday April 10, 2003

Time: 6:00pm

Location: Harrison Conference Center at Merrill Lynch, 900 Scudders Mill Road Plainsboro, NJ
                (use entrance at 3rd traffic light off US Rt.1)

Directions: Merrill Lynch Conference and Training Center

Topic: "Branding Your Business"

Presenter: Marc Engelsman, Vice President, Chief Brand Intelligence Officer for Princeton Partners - The Integrated Brand Marketing Agency

In today's challenging and competitive environment, you need to build a more powerful and compelling brand to define and distinguish your business in the marketplace. But what exactly is branding? And how can you make it work harder for you? By the end of this presentation, you'll be able to "dissect" your brand by identifying the six P's of the Brand Proponent Puzzle. And you'll be armed with some tools and techniques you can implement to take your brand (and your business) to the next level.

Marc Engelsman is Vice President, Chief Brand Intelligence Officer for Princeton Partners - The Integrated Brand Marketing Agency. Marc helps clients identify brand characteristics and crystallize the messages that create audience-appropriate connections and fortify the brand. Using a proprietary process he helped develop called "BIO" - Brand Intelligence and Orientation - Marc helps clients achieve effective brand development and differentiation. He has more than 20 years of hands-on experience in virtually every aspect of brand marketing. He has worked in a broad range of industries, including healthcare, high-tech, consumer goods/services, and B2B. Marc has conducted branding seminars and teaches branding at Mercer County Community College.

Reservations:
With advance reservation: Members $30 Non-Members $35
Without advance reservation: Members and Non-Members $35
Non-members may attend with member at member cost. Payment at the event.

Limited space for walk-ins.
RSVP by noon on Monday, April 7. Mercer Chapter Hotline 609-924-7975 or e-mail Jackie Zohn at notably@comcast.net
Payment at the door. Cancellations necessary by noon on April 10th.

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