The Flash Player comes preloaded in most new browsers and Macromedia claims that 98.3 percent of all computers have the plug-in installed.
Flash has become a popular, widely-compatible format for
delivering engaging streaming media on the Internet because it
allows content to begin playing before
the entire file is fully downloaded. Flash also offers user interactivity with
web applications that help businesses educate potential customers by providing
a
more
immersive
and memorable experience. A site that allows
a user to simulate holding a product, as if they were in the store, runs a
much better chance at selling
that product than just providing a textual description of products.
Flash ads can incorporate sound and interactive components, such as short questionnaire's and games that reinforce company branding.
Flash product demos offer the ability to clearly see a product or service in a multimedia environment.
Flash training allows companies to provide training or testing in a multimedia environment that can track test scores and provide the test taker with immediate feedback.
Flash's advantage is that it allows for the multimedia piece
to be distributed on the web, CD ROM or both.
Set Now has been creating engaging web experiences since Flash's
inception. See samples of our Flash creativity in action by
clicking on the links to the left.
