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Issue #11: Email Marketing: Creative Success
Secrets.
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Users Giving Personal Information
In a survey conducted for Stanford University's Consumer WebWatch, 73% of Internet users were not opposed to giving their email address, name, or other personal information to a web site. 84% of more experienced Internet users (online for at least 3 years) and 47% of less experienced users (online for 6 months or less) have given out this type of information.
(Source: Stanford University, Consumer WebWatch)
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This month's e-ditorial:
You can create great direct mail and email marketing campaigns that will grow
your company and give you the best "bang for the buck". This issue of the BUZZ
will teach you how to define your target market, create meaningful campaigns,
create and grow your
own mailing
list, and distribute your message without being perceived as "just another
annoying sales pitch."
- Define Your Target Market
- Build a Mailing List
- Create Meaningful Campaigns
- Get Noticed - Give a Good Impression
- Follow Up
Coming to the BUZZ: Optimizing Your Web Site for the Search Engines
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