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Issue #10: Effectively using Multimedia on your web site and in your business.
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Finding Web Sites.
41% say they use search
engines most often to find
websites but 28% report guessing URLs to
visit sites. Businesses without easily identifiable
URLs might be losing customers. (DoubleClick
Inc., March 2003)
Top Search Engines
Google, Yahoo, MSN and AOL
(Nielsen/NetRatings)
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This month's e-ditorials:
"The Do's and Don't of Multimedia": There are many options for using multimedia in your business campaigns but what choices are best for your company? Let's review the Do's and Don'ts to using multimedia.
"Using Flash Technology to Add Spark to Your Business": Thinking about adding spark to your web site, advertising, applications and CD ROMs? Using Flash as your multimedia tool has many advantages but make sure you think about why you are using the technology before you begin your leap forward.
This month's e-pinion: snapple.com: How did the Snapple web site stand up to our tests?
Check out our e-pinion.
Coming to the BUZZ: Email Marketing: Creative Success
Secrets.
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