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e-newsletter Sample
a Web Site Strategy e-Newsletter from Set Now Solutions, LLC
You are receiving this email as a valued subscriber of Set Now
Solutions' e-zine, The BUZZ.
To unsubscribe, please go to www.setnow.com/buzz/enewsletter.asp
In this issue...
How do people find your site? The number of people visiting web sites
by using search engines has dropped from 51.9% in February 2001 to 35.6% in
February 2003 (WebSideStory,
February 2003). By contrast, more users are guessing domain names. Did you
know that 28% of US online buyers say they find web sites by guessing the
site's URL?
(DoubleClick, March 2003).
- Make sure your domain name is memorable and give out your web site address at
all networking events.
- Include your web site address on all promotional materials including flyers,
business cards, print ads, radio spots and TV commercials.
- Your email should have the same domain name as your web site.
- Get listed in the major search engines so that if someone types your company
name, you appear in the top 3.
- Use web site banner advertising or strategic cross linking to gain brand
recognition
New BUZZ Articles
Effectively
using Multimedia on your web site and in your business. Learn the Do's and Don't of Multimedia and how to use Flash technology to add spark to your business. Read more...
This month's e-pinion: How did the Snapple web
site stand up to our tests? Find out...
BUZZ Chat - NEW Feature!
Do you update your own web site? What software do you use and what
would you recommend to others to make their web site updating job easier? Post
your thoughts in our BUZZ Chat...
Stats Incredible!
Web site features increase the likelihood of a consumer making an online purchase.
Percent of US consumers that would be more likely to buy if a feature was
offered:
90% Free Shipping
84% Will pay for shipping on returns
81% Discounts to frequent customers
77% Allows you to track your purchase
62% Has a published privacy policy
(Source: eBrain Market Research/Consumer Electronics Association )
Latest Events for Web Savvy Businesses
October 1st -
Mark your calendar for Trenton Small Business week, starting September 29.
On October 1st, Set Now will be exhibiting at the 2nd Annual Business Expo
organized by the Greater Mercer County Chamber of Commerce. Visitors to Set
Now's booth, number 60, can receive a discounted
show-special price on a custom web site and e-business and online media plans.
To register for Trenton Small Business Week events visit www.smallbizweek.com and
to register for the Business Expo visit the Greater Mercer County Chamber
of Commerce web site at www.mercerchamber.org
or call 609-393-4143.
Visit the BUZZ for more articles, web site reviews, Internet tips, subscription options and archives.
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